June
8
2008

RTVE presents its new corporate

Spanish Radio and Television Corporation (CRTVE) released new visual identity and brand in all channels and supports the next season. Our new look, inspired by the light as a central idea and metaphor of movement and renewal, reflecting changes in the Corporation during their first year and a half of existence.

The new identity of RTVE is based on the light that breaks in all colors of the spectrum. Light symbolizes renewal and projection into the future: energy, movement and source of life. Implies plurality and expresses warmth and closeness. It is, for the first time in the history of RTVE, a single image matrix, which arise in all societies. It was created and run by one of the most prestigious consulting brand of our country: SUMMA.

rtve

Extracted from: Rtve.es

2 Comments + Add Comment

  • The new logo is the bomb

  • I agree with Adrian. The new logo is a bomb. A bomb that was loaded Spanish Television. Is loaded to the name. Now is the one and two. Ugliest thing, by God. Finally, it is what you get. Those who like, congratulations. Those who do not like, garlic and water. A fuck up and hold it.

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