Do small businesses need social media managers?
With the value of internet ever increasing and more fueled by emerging technologies such as social media platforms, small business are still grappling with this one question. From the business perspective, this is understandable because any personnel hiring in a business is expected to add value and contribution to Return on Investment. However, this seems to be a big question to small businesses who might want to know the tangible value of a social media manager if they hire one. Will they make more money by hiring social media manager?
Increase Brand Visibility
Social media plays a significant role as a marketing tool in today’s business competition. From Micro businesses to large corporations, social media platforms are being used to increase brands visibility through social online presence. It is all about creating an everlasting brand image with broad awareness, market penetration and increased sales conversion. Using social media, businesses can increase product sales by making their brands more visible through targeted social media marketing campaigns.
Social Managers Are Beyond Socially Savvy Staff
We need to clear all doubts at this stage. A social media manager is not just another socially savvy company employee. Just because a certain employee is socially savvy and active on the popular social media platforms does not qualify him/her to be a social media manager. Having realized this difference, many businesses with need for strong online presence have established social media manager roles for their online brand marketing. Social media roles such as online community managers, e-brand managers and social media managers are common in today’s business organizations.
Create Effective Online Presence
Social media managers are trained personnel who understand social media platforms and have skills to manage brands and marketing campaigns on social networks. Only 33 percent of small businesses are active enough on social media networks as shown on a social media survey conducted by Network Solutions and the University of Maryland’s School of Business. And even so, many of these small businesses lack dedicated social media managers therefore underutilizing their online potential.
Engagement is number one strength of social media and many brand campaigns make less impact because companies fail to plan for long-term engagement. Without effective social media management, even the best-crafted social media campaigns can fall short of demands and produce poor results. Social media managers play a significant role to oversee a company’s social media presence. Forget about the web diggers who goof off on Facebook or watch cat videos on YouTube all day. Today’s social media managers are professional online experts with vast skills and experience in social media management.
Save Time and Money
By all standards, social management is not a second-rated job. The profession requires training, money and it takes time and effort to be a social media manager. Tweeting, browsing online news, sharing, commenting , updating, creating sharable content, engaging users, writing articles, mixing tips, posting photos, videos etc. can be fun for one day but not on a daily basis. That is why you need a trained social media manager to integrate social media management with the business goals.
A social media manager serves as the unified voice and face of a company in online networks. This is not a one day task, so a business needs someone who is dedicated with great management and planning skills for effective social media presence. Professional social media managers understand social networks, news and the surrounding buzz and hype. They have experience on a variety of social media tools and techniques therefore saving company’s time and money by creating an online social personality for the company.